Phantom Sauce

project
Results: From Phantom to Phenomenon: Branding Fuels 35% Sales Growth for So Hot Sauce

Merchandise Design

Package Design

Mockups

Social Media Posts

So Hot Sauces, known for their fiery flavors, faced a ghostly challenge – launching their new "Phantom Sauce" without a packaging and merch design that matched its enigmatic heat. Enter Tala Branding! We conjured a spectral design, featuring a ghostly pepper illustration, perfectly capturing the sauce's mysterious allure. To amplify the excitement, we crafted limited-edition merch – chillingly cool hoodies emblazoned with the Phantom pepper and fiery stickers – fueling anticipation among spice enthusiasts.

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