Phantom Sauce
project
Results: From Phantom to Phenomenon: Branding Fuels 35% Sales Growth for So Hot Sauce
Merchandise Design
Package Design
Mockups
Social Media Posts
So Hot Sauces, known for their fiery flavors, faced a ghostly challenge – launching their new "Phantom Sauce" without a packaging and merch design that matched its enigmatic heat. Enter Tala Branding! We conjured a spectral design, featuring a ghostly pepper illustration, perfectly capturing the sauce's mysterious allure. To amplify the excitement, we crafted limited-edition merch – chillingly cool hoodies emblazoned with the Phantom pepper and fiery stickers – fueling anticipation among spice enthusiasts.




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